Visual Merchandising & Brand Marketing
20+ years translating brand strategy into immersive retail environments across North America — Converse · Gap · Urban Outfitters · Diesel
View Work ↓
Led Brand Retail Marketing and Visual Merchandising for Converse within the Converse/Nike focus city strategy — translating global brand direction into seasonal visual narratives for New York City's most critical retail doors. Cross-functional partnership across Digital Marketing, Merchandising, Allocation, Planning, and Operations.
Strategic liaison between Global Marketing and North America Flagships — translating seasonal campaigns into immersive retail environments that elevated consumer engagement and brand identity. Managed visual direction across all NA flagship doors with full creative and operational accountability.
Spearheaded visual merchandising strategy for the launch of Converse's North America Direct Store segment — 30+ high-volume retail locations aligned to a unified seasonal direction. Built the playbook for store design, fixturing standards, and merchandising execution at scale.
Led presentation across all departments in Gap's iconic 5th Avenue flagship with a team of 80–150. Partnered with Global Marketing on monthly Pop-Up rollouts and supported NA cross-functional initiatives — bringing the brand's largest domestic door to life each season.
Creative, detail-obsessed visual merchandising leader with 20+ years shaping elevated retail environments across the North America marketplace. Expert at translating brand strategy into seasonal visual direction, immersive in-store storytelling, and consumer journey-led floor sets.
Known for cross-functional partnership across Digital, Merchandising, Allocation, Planning, and Operations — building frameworks, launching stores, and elevating brands from Diesel and Urban Outfitters to Gap's 5th Avenue flagship and a decade at Converse inside the Nike ecosystem.